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Brands bet big on the Raptors | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
Harmeet Singh

Brands are jumping on the power of #WetheNorth ahead of the NBA playoffs with activations targeting basketball fans in Toronto and beyond.

MasterCard Canada, along with BMO, is giving a sporty spin to its ongoing “Priceless Surprises” campaigns, with a new spot featuring Toronto Raptors star Kyle Lowry.

http://strategyonline.ca/2015/03/25/brands-bet-big-on-the-raptors/
 

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